How easy has it become to share a picture, thought or feeling. Traveling distances has become a matter of your internet connection speed rather than measured miles. Documentation of tens of thousands of pieces of information has become confined to a 5×5 cm chip.
This era of technology has not only made sharing ridiculously easy, it has also created a whole new world of job opportunities, media and policies that no single person can control. Everything has become a trend. What you share, how you share it and when you share it has evoluted from being a simple choice to a decision based on statistical analyses of trending topics, peak times, and an audience waiting impatiently for all the updates. Whether it’s politics or even fashion, the digital world is exactly that.. A world by itself.
With every status update you post comes several decisions: changing one word to another, adding an emoji here, a few dots there. Just little tweeks to post something worth “liking”, commenting on and sharing… To eventually validate your presence online even for a mere hour.
It’s easy to gain followers, “likers” and subscribers if you put your mind to it. Heck, you can even get social media training now. The focus is so immense on the virtual world that we may forget reality from time to time. We tend to forget who is really there for us in our good times and bad, we forget that a single tap on the screen is far easier – and far less personal – that a phone call to congratulate you on your graduation. We forget that showing up for those we care about during illness, a bad day or just to hang out is worth a hundred viral posts.
I’m not against the virtual world. On the contrary, I’m absolutely fascinated by the emergence of fields like digital marketing and online training. It’s wonderful how connected the world has become, but we must make sure that these connections do not remain confined to the virtual world because at the end of the day, content is created – it’s not spontaneous. Although we do see some angry/happy/sentimental posts occasionally, they’re still not equal to your immediate reaction to something, or your facial expression, or the look in your eyes.
Content will never represent you as a whole, because you share an end result of a process of editing and enhancing text, pictures and videos. It all is a little unreal.
Who you really are, how you react, the things that make you happy, others that make you sad.. It’s all part of a complex equation that results in your unique identity. Don’t lose that following trends. Your true self is worth a lot more than a viral post.